"If you know the enemy and know yourself you need not fear the result of a hundred battles,If you know yourself but not the enemy for every victory gained you shall also suffer a defeat,If you know neither the enemy nor yourself you shall sccumb in every battle"---Shun Tzu(ShunTzu's The Art Of War)
A Chinese military treatise written during the 6th century BC by Sun Tzu. Compose of 13 chapters, each of which is devoted to one aspect of warfare, it has long been praised as the definitive work on military strategies ana tactics of its time. Since the late 20th century, The Art of War has also been applied, with much success to business and managerial strategies.
I would like to share the competitive strategies in business war:
There are 4 strategies:
Market Leader Strategies
Market Challengger Strategies
Market Followers Strategies
Market Nicher Strategies
But today i am interested to discuss about Market Challenges Strategies...its can implement not only in our business but in our daily life...I dont know why this type strategies much much attracted me,,,, ......ahaaaa....maybe we always have rival in our life...in family, at work, sport/game, neighbourhood and also in our love affair...
Market Challenge -firm that occupy second, third and lower ranks in industries are often call runner up..or training firms. compettive rivalry and price cutting tend to be most in tends in industries with high fixed costs and stagnant primary demand.
We will now examine the competitive attack strategies available to challenges to counter the leader.
1. Defining the strategic obejctive and opponent
Define which competitors to challenge and understand their strategic objective
a. it can attack the market leader.
-high risk but potentially high payoff and makes a good sense if the leader is not serving the market well.
-.Beside attacking simply be the wres more market share and just challenge firms its own size or smaller.
2. Choosing a general attack strategy
-Two ways of attacking market leader.
i. Full frontal attack
The attacker matches its opponent product, advertising, price and distribution..The principle says the side with the greater manpower will win.
example- Air Asia has been target its services to people who want to fly everywhere with lower prices, faster and comfortable.
ii. Flank Attack
Is a concentration of strength again the weak.The enemies weak spots are natural target.
eg. Hyundai known as a car manufacturer that has lower cost high quality. So its take advantages of that elements to penetrate and steal the market share in certain country so easily.
iii. Encirclemants attack
Is an attempt to cupture a wind slice of the enemy's territory trough a blitz. It involve launching a grand offensive on several fronts.
iv. Bypass attack
Its mean by passing the enemy and attackng easier market to broden once resource base.
3 line of approach: diversifying into unrelated product, diversifying into new geographical market and leapfrogging into new technology.
eg. Avon
v.Guerrilla warfare
Consist of wanging small, intermittent attack to harass and demoralize the opponent and eventually secure permanent foothold. It uses both conventional and unconventional means of attack.These include selective price cut, intent promotional blitzes and occasioanal legal action.
Example of the succes firm who use this competitive strategy are samsung and sony, pepsi and cocacola, maxis and celcom..acer and dell (in Asia)...lets see how they play the game.....
for example when maxis has active 5 than celcom has active 10...than maxis has active 10....5 years ago maxis was market leader and celcom was market challenger....but lately they exchange.
Let think as CEO....or....if you cant think as businesess u might be think as rival in your career, study, competititon or in your love affair.....Apply shuntzu and applay Competitive Strategies...hehheh...errrmmmm .... its enough for today......sleeepyyyy....anybody hv any idea please forward, .. i will share what is in my mind on this issue...see u byeeeee........
Tiada ulasan:
Catat Ulasan